Gordie Howe's 80th Birthday Party Vancouver March 15th, 2008

Pat Quinn, Marcel Dionne, Gordie Howe and Moderator Scotty Rintoul



Donna Harvey, Eric Harvey and Bruce Allen



Mitch Drew, Eric Harvey, Global TV's Mark Madryga and Lori Ann Drew



NHL Legend Marcel Dionne and Mitch Drew

Adults Often Online When Watching TV

Media multitasking and “double-dipping” - watching TV while surfing the internet - are common among online adults in the United States and Britain, finds a survey by Harris Interactive conducted on behalf of online video search engine Blinkx, writes MarketingCharts.


CLICK HERE FOR TE STORY AT MEDIABUYERPLANNER.COM

DirectBuyBC.ca Contest on Global TV

DirectBuy of BC is giving away a prize on the Global TV Weekend Morning News. See www.DirectBuyBC.ca for the details.

Here is a clip of the on-air contest mention on Sunday March 2nd, 2008


Here is a clip of the on-air contest mention on Saturday March 1st, 2008


For more information contact:
Mitch Drew
BECK Agencies
Agency of Record for DirectBuy of BC
604-520-9866 tel
mitch@beckbc.com

Coens `Country' wins best picture Oscar

Coens `Country' wins best picture Oscar

LOS ANGELES - The Coen brothers completed their journey from the fringes to Hollywood's mainstream on Sunday, their crime saga "No Country for Old Men" winning four Academy Awards, including best picture, in a ceremony that also featured a strong international flavor.

Javier Bardem won for supporting actor in "No Country," which earned Joel and Ethan Coen best director, best adapted screenplay and the best-picture honor as producers.

CLICK HERE FOR THE STORY FROM YAHOO.COM

St. Johns Fishing Lodge launch new Radio campaign

Here is the new 30sec radio commercial currently airing on ROCK 101 and CKNW.



Mitch Drew
BECK Agencies
mitch@beckbc.com

DirectBuy BC launches "Jay Janower Sports Den" contest on Global Weekend News

VANCOUVER- DirectBuy of BC is launching an exciting new contest on Global BC Weekend News starting next week. The prize is "Jay Janowers Ultimate Sports Den" and valued at over $7,500.

The prize package includes:

42 inch PLASMA TV
Home Theatre Leather Couch
780 watt Home Theatre Sound System
Beverage Centre

Details will be available online starting on February 20th.


Visit DirectBuyBC.ca for more information.

Hispanic Broadcast Ad Growth to Outpace Industry

Growth of Hispanic radio will hit 6 percent in 2008, once again handily outpacing the rest of the industry, which is expected to experience a growth rate of 2 percent to 3 percent, predicts SNL Kagan in a new study.

Annually, Hispanic radio station revenues should grow at about 4.9 percent over the next four years, the Economics of Hispanic TV & Radio in the U.S. study predicts (via Radio Ink).

Hispanic television will undergo rapid growth as well, with the four major U.S. Hispanic broadcast networks bringing in as much as $1.6 billion by 2011 (up from 1.3 billion in 2007).

Vanity Fair cancels annual Oscar party

LOS ANGELES - It's typically the hottest party in town on Oscar night — but not this year. Vanity Fair has canceled its annual Academy Awards party, the magazine announced Tuesday.

"After much consideration, and in support of the writers and everyone else affected by this strike, we have decided that this is not the appropriate year to hold our annual Oscar party," said a statement posted on VanityFair.com.

CLICK HERE FOR THE STORY

Giants-Patriots most-watched Super Bowl

NEW YORK - The New York Giants' thrilling win over New England was the most-watched Super Bowl ever with 97.5 million viewers, a total that is second only to the "M-A-S-H" finale audience, Nielsen Media Research said Monday.

The game eclipsed the previous Super Bowl record of 94.08 million, set when Dallas defeated Pittsburgh in 1996. The final "M-A-S-H" episode, which drew 106 million viewers in 1983, is the only other show in American broadcast history watched by more people.

CLICK HERE FOR THE ENTIRE STORY

Microsoft, Yahoo would create advertising titan

While Google would maintain edge in search dollars, proposed takeover would deliver mass online audiences for marketers

If the blockbuster takeover of Yahoo Inc. by Microsoft Corp. is allowed to proceed, the combined company could rival Google Inc. for clout in the advertising world.

Though Google holds the undisputed crown in terms of online advertising, Yahoo and Microsoft would together form the biggest challenge to its dominance over Internet ad dollars since the industry began to explode over the past decade.

While Google focuses on connecting marketers with audiences through its online search terms, Yahoo and Microsoft's MSN portal represent mass audiences.

Like Google, people make the sites a default Internet address on millions of computers around the world.

CLICK HERE FOR THE STORY AT GLOBEANDMAIL.COM

Online Syndication Hot Subject for Local Stations

The hottest topic at the this week’s National Association of Television Program Executives conference was online syndication, with local television stations staying busy buying syndicated programs for their websites.

Local TV is being left out of online revenue growth, and local TV stations are struggling to catch up. Online syndication, in which stations purchase the rights to television shows and sell advertisements within the programs to local businesses, is one way to boost revenue. The business model is successful with television, but it is unclear yet whether it will work online, writes The New York Times.

Part of the reason the model is uncertain is that the online audience is not localized, so selling to local businesses may be an antiquated structure. And TV shows online have mostly appeared on network TV sites rather than the sites of local stations. Few stations have proven successful at luring visitors with original content beyond local sports scores and school closings.

Broadcast TV earned 9.3 percent of the $8.5 billion market for local online advertising last year; newspapers took in three times that amount.

Viewers of local television are often reminded to go online for weather and traffic updates, but they tend to go to newspaper websites. The success or failure of stations’ online ventures will ultimately depend on the promotional abilities of the station.

80 Percent of Moms to Watch Super Bowl

A new survey shows that 80 percent of moms plan to watch the Super Bowl, with 60 percent tuning in simply for the ads - but most of those mothers don’t think the ads will be targeting them.

According to a new survey from the Marketing to Moms Coalition, 76 percent of those surveyed believe Super Bowl ads don’t target them, despite the fact that moms are responsible for the majority of the more than $2 trillion worth of purchases made in the country.

Perhaps because moms tend to buy the beer, set out the chips and plan the party, most moms (77 percent) think Super Bowl ads should be talking to them.

When asked what they wanted to see in an ad, moms responded:

Humor they can relate to (76 percent)

Ads that acknowledge their feats in multitasking every day (67 percent)

Families interacting together (62 percent)

As for Super Bowl ads and how they relate to children:

61 percent of moms will watch the Super Bowl with their children

54 percent say they are okay with the content of Super Bowl ads in terms of their children

44 percent of moms say the ads are not appropriate for kids

CLICK HERE TO VISIT MARKETINGTOMOMSCOALITION.ORG

MEDIABUYERPLANNER.COM

Mitch Drew
BECK Agencies
mitch@beckbc.com

Companies banking on Super Bowl ads

NEW YORK - The story lines are unabashedly goofy. Cavemen invent the wheel to transport a beer cooler made of stone, and a car buyer enlists the help of a tribal warrior in case he needs some extra negotiating leverage at the dealership.

For most of us, Super Bowl ads make fine entertainment. But for the advertisers who make and buy them, Sunday is white-knuckle time.

CLICK HEAR FOR THE STORY AT YAHOO.COM

‘Giant’ Upset Earns Highest Rating for Championship in 12 Years

The NFC Conference championship game, in which the New York Giants upset the Green Bay Packers on Sunday night on Fox, earned a 31.7 overnight rating and a 46 share.

That’s the highest rating for a televised conference championship in 12 years, according to Nielsen Media Research (via Mediaweek).

The game earned a 30.3/44 during prime time, more than double the prime time average of the other three networks (13.8/20) combined.

The AFC championship, earlier in the day, averaged 27.4/48.

www.mediabuyerplanner.com

Image Optometry kicks off the Super Bowl with new radio spots

VANCOUVER - Image Optometry is the title sponsor for this years Super Bowl coverage on TEAM 1040 radio. 11 year CFL lineman and radio host Chris Burns is the voice of the new radio creative.

Image Optometry Radio Commercial #1


Image Optometry Radio Commercial #2


These commercials will be running in select LIVE reports from Arizona and during the Super Bowl game on Sunday February 3rd.

HERE IS THE 60SEC REPORT FROM WED JAN 30th

Mitch Drew
BECK Agencies
Agency of Record for Image Optometry
mitch@beckbc.com

BROCO Glass launches recruitment campaign

VANCOUVER - BROCO Auto Glass has launched an aggressive radio, newsprint and online recruitment campaign. With the rapid growth of the automotive, residential and commercial divisions of the BROCO Glass Group, ongoing recruitment activities have been stepped up.

Interested parties are invited to visit the Careers section of brocoautoglass.com for more information.

Radio commercials voiced by BROCO spokesperson Bro Jake will be running on the CORUS Vancouver group of radio stations.

Advertisers Turning to TiVo-Proof Sporting Events

With prime time TV mostly in reruns due to the writers strike, advertisers are turning to sporting events - an area that has been seeing more advertiser action in recent months due to the rise of DVRs.
VISIT MEDIABUYERPLANNER.COM FOR MORE

NOTE: BECK Agencies has a sports marketing strategy that can easily fit into your overall advertising plan. For more information, contact:

Mitch Drew
BECK Agencies
mitch@beckbc.com

Global 1 Traffic to be sponsored by Harvey's Furniture & Appliances

VANCOUVER - Starting on Monday Jan 14th, Harvey's Furniture & Appliances will be sponsoring traffic reports on the Global Morning News and Global Early News.

The strategy is to reach out to viewers all over the Lower Mainland and BC with a re-introduction of the Harvey's brand. The store recently celebrated it's 80th anniversary and is still located in it's original location on Kinsgway.

In addition, the campaign will introduce the newly launched web site www.harveystores.ca


For more information contact:

Mitch Drew
BECK Agencies
Agency of Record for Harvey's
604-520-9866 bus
mitch@beckbc.com

Image Optometry announces Title Sponsorship of Super Bowl Coverage

VANCOUVER - Image Optometry has announced Title Sponsorship of this years Super Bowl Coverage on TEAM 1040 Vancouver. For the eighth year in a row, Bob "Moj" Marjonowich, host of TEAM 1040's weekend football show is heading to the Super Bowl, broadcasting live from Arizona! It's a crazy week and the Moj will be giving Vancouver sports fans the inside edge into Super Bowl week!

"We are pleased to be the title sponsor of this exceptional coverage of what is considered the worlds largest single game event" Image Optometry's Dr. Alan Boyco said. "At Image we love sports and we enjoy advertising in high profile sporting events".

In addition to sponsorship, Image will be introducing the radio portion of their new advertising campaign. TV commercials will be launched during the Vancouver Canucks vs Dallas game on Hockey Night in Canada March 11th.

Fred Beck of BECK Agencies is excited about working with Image Optometry. "Alan and his team are great clients...they run a first class business and are receptive to our ideas and strategies" Beck adds, "our sports marketing division enjoys having a client that sees the power of aligning their brand with the NFL, CFL, NHL and WHL"

ABOUT IMAGE OPTOMETRY

Established in 1992 by Dr. Alan R. Boyco, B.Sc., O.D. as a simple optometry practice Image Optometry has matured into a chain of optometry clinics. They currently operate twelve locations in British Columbia. The locations operate as independent optometric corporate franchises that are owned solely by Doctors of Optometry. The company is experiencing phenomenal growth and are well on thier way to accomplishing the objective of positioning Image Optometry as the largest total eye care provider in Western Canada.

Dr. Boyco continues to be the driving force behind Image Optometry. He has been the Team Optometrist for the Vancouver Canucks (NHL) the Vancouver Giants (WHL) and the BC Lions (CFL) since 1994.

He was also the team Optometrist for the Vancouver Grizzlies (NBA) while they were a Vancouver franchise from 1995 through 2000. During the 2006 World Junior Championships (IIHF) hosted in Vancouver he was the Event Optometrist.

CLICK HERE TO VISIT IMAGE OPTOMETRY

For more information contact:

Mitch Drew
BECK Agencies
Agency of Record for Image Optometry
604-520-9866 bus
mitch@beckbc.com
www.beckbc.com

The Trump Blog to provide coverage of Celebrity Apprentice

If you are interested in Celebrity Apprentice on Global TV starting January 3rd, you may want to visit The Trump Blog for behind the scenes coverage and comments.

CLICK HERE TO VISIT THE TRUMP BLOG

Mitch Drew
BECK Agencies
mitch@beckbc.com